Marketing 5.0: The Future of Marketing Through the Lens of Technology

Oleksiy Kuryliak
Rioks. The Stories.
7 min readOct 12, 2021

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Marketing evolved — from 1.0 to 4.0

Although there are different thoughts on when marketing came to exist as a discipline, the majority of specialists agree that it’s somewhere around the early 1900s. It is quite impressive that as art this practice has been evolving for more than a century already.

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Marketing Strategist. Founder of Rioks (https://rioks.com), B2B marketing consultancy, and a digital agency. Startups Advisor.